
Stay ahead of the curve
The beauty and personal care industry is constantly evolving, driven by innovation, sustainability and changing consumer preferences. From the latest skincare advancements to eco-friendly formulations and evolving hair and makeup trends, staying informed is key to making confident choices.
On this page, you’ll find the latest trends, along with an archive of older trends. Use the filter option to browse trends by year.
Overview and archive

Cloud Dancer
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Biotech beauty: where science meets care
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Skin Mindedness
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Skinimalism – the beauty trend for simplified routines
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Unlock the power of skinification: where scalp and hair care meets skin care science
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The future of hair care is sun smart
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Trends in focus: Bath and shower gets a glow up
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The collagen revolution in beauty
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Fragrance trends 2025
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Color of the year 2025: Mocha Mousse
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